The Never-Ending Story – The Concept and Issue of Franchising

As both Thompson (2007: 4) and Sladdin (2004: 1) argue, we tend to misunderstand or misrepresent the concept of franchising, which is often sloppily reduced to “sequelization”. While sequels are, indeed, connected to franchising, the concept of franchising is broader, including the selling of tie-in products, tied promotion deals, cross media distribution and cross-promotion (cf. Hardy 2010: 4-7, Halskov 2010). The notion of a “blockbuster” covers a wide range of films, but essentially defines a huge box office hit that attracts a horde of movie goers (as if busting an entire apartment block) (cf. Shone 2004, King 2002: 66-75). Is this still the case for modern-day blockbusters, or do modern big budget movies, in fact, generate profits by thinking outside the box (office), by thinking beyond ticket sales and by producing a block of different sources of entertainment and income? This paper was presented at a conference on “Bestseller and Blockbuster Culture” at Aalborg University, March 2013. … More The Never-Ending Story – The Concept and Issue of Franchising

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Indslag om franchising ifm. den nye Star Wars-film

Den 16/12-2015 gæstede jeg P4 Østjylland til en kort samtale om Star Wars-sagaen, eposser og eventyr, filmføljetoner igennem tiden (fra Fantômas og Gar El Hama og Mabuse til Han Solo og de øvrige stjernekrigere) og vores glæde ved store franchises. De skarpeste og mest polemisk kommentarer om fx transmedia storytelling og George Lucas’ fascination af … More Indslag om franchising ifm. den nye Star Wars-film